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"Design is not for philosophy it's for life."
โ Issey Miyake
Develop and oversee creative strategy for the project, ensuring alignment with goals and audience engagement. Lead brainstorming sessions and create a range of marketing assets across various platforms.
Responsibilities
- Develop and oversee creative strategy for the project, ensuring alignment with goals and audience engagement.
 - Lead brainstorming and conceptualization sessions with government clients, writers, and editors to generate compelling content ideas and formats.
 - Create a bold, innovative marketing campaign that corrects misconceptions and incentivizes long-term growth and sustainability.
 - Develop visual concept packages including creative strategy, sample scripts, storyboards, mood boards, and visual treatments to guide asset development.
 - Create a broad range of assets across TV, digital, bring, experiential, and out-of-home platforms such as billboards, transit ads, public service announcements, websites and microsites, email campaigns, and more.
 - Maintain high creative standards across all projects, ensuring consistency in storytelling, quality, and brand identity.
 - Collaborate with government and internal team to develop creative strategies that resonate with target audiences and achieve measurable outcomes.
 - Restructure existing campaign materials and implement fresh ideas based on real-time feedback and data reports to maximize impact.
 
Requirements
- 6 years of experience.
 - Bachelorโs degree in related field.
 - Strategic thinker with a forward-looking approach to marketing trends and technologies.
 - Strong problem-solving skills and the ability to think critically.
 - Ability to manage competing deadlines.
 - Experience supporting complex projects and transformation efforts within the federal government.
 - Comfortability with supporting complex client relationships.
 - Ability to obtain and maintain a public trust clearance.
 - Legal authorization to work in the U.S.
 
Key Skills
- strategic thinking
 - problem-solving
 - time management
 - client relationship management
 - public trust clearance
 
About Aptive
Aptive is a public service delivery partner for the federal government. We harness creativity, technology and human-centered services to improve organizational performance and citizen experience. We support some of the most innovative and inspiring programs across the government, helping to transform business, connect with people and navigate change. When our clients achieve their goals, more people receive important services, support and information. Aptive is headquartered in Alexandria, Virginia. Our hundreds of employees across the country are committed to shaping the future, as we have for the last decade. โ 2024, 2023, 2022 and 2021 Top Workplace (The Washington Post) โ 2024 Patriot Employer of the Year (DAV) โ 2024 CEO of the Year (mid-size business category) (WashingtonExec) โ 2021 Best Places to Work in Virginia (Virginia Business) โ 2020 Small Business Government Contractor of the Year (Northern Virginia Chamber of Commerce) โ 2020 Best Places to Work (Washington Business
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