Graphic Designer

The Graphic Designer will create and implement creative solutions for various print and digital projects while collaborating with cross-functional teams. This role involves managing project priorities and developing a wide range of creative assets that support brand strategy and business objectives.

Responsibilities

• Develop creative solutions for a wide variety of print and digital projects, demonstrating expert visual communication skills with a keen eye for hierarchy, layout, typography, and relevant messaging for the target audience.
• Manage your time and project priorities efficiently whether working independently or collaboratively, aligning to internal workflow processes and deliverable dates.
• Develop a wide range of creative assets including print and digital ads, catalogs, brochures, presentations, sell sheets, packaging, POP, eblasts, web banners, print/packaging mockups, display ads, tradeshow graphics and various other materials that support the brand strategy and business objectives.
• Ability to interpret and execute against creative briefs and strategic objectives with purposeful, impactful, and relevant solutions.
• Coordinate and collaborate on projects with external vendors including print and production vendors, ad agencies, photo/video studios, developers, and others.
• Support digital and website creative, working closely with front end development team.
• Work with outside agencies to support sales, HR and other Hayward departments for communication needs.
• Stay current with emerging design and digital trends, along with the industry’s competitive landscape and share innovations with internal teams.
• Help to maintain an updated repository of creative and marketing assets including images, photography, videos, native art files, logos, presentation templates, etc.

Requirements

• Highly creative, motivated team player with excellent, versatile problem-solving skills.
• Flexible/Adaptable – able to quickly shift priorities and multi-task.
• Ability to manage multiple projects and make timely decisions.
• Proven ability to work in a high volume, fast-paced environment.
• Strong attention to detail, highly organized.
• Excellent verbal, written and visual communication skills.
• Bring passion and enthusiasm to work.
• Desire to advance work and sharpen skills.
• Work Samples/Portfolio demonstrating expert design skills, including upholding brand standards.
• Open to different perspectives and ideas, responds well to direction from leadership and peers.
• Must have 2 to 4 years graphic design experience working in, or closely supporting, an in-house design department.
• Creative experience within a mid-to-large size consumer or B2B products company or related manufacturing company is a plus.
• Must have strong understanding of prepress and preparing files for production.
• Proven design expertise across a variety of print and digital platforms.
• Must have in-depth knowledge of Photoshop specifically for color correction and retouching.
• Must be an expert in Adobe Creative Suite, specifically Photoshop, InDesign, Illustrator, and Acrobat.
• Must be proficient in MS Office software – PowerPoint, Word, and Excel.
• Copywriting and/or advertising experience is a plus.
• Experience with producing and editing video is a plus.
• Designing for E-commerce experience is a plus.
• Bachelor's degree (B.A. or B.S.) or technical degree in graphic design, visual communication, or related field; or equivalent combination of education and strong related experience in lieu of degree.

Key Skills

• Adobe Creative Suite
• Photoshop
• InDesign
• Illustrator
• Acrobat
• MS Office
• copywriting
• advertising
• video production
• e-commerce design