Sr. Graphic Designer / Content Strategist

Lead the ideation and visual design for integrated campaigns across various platforms. Collaborate with cross-functional teams to ensure brand consistency and innovation in all marketing initiatives.

Responsibilities

• Lead ideation and visual design for integrated campaigns, including digital ads, social media, email, web, print, trade shows, and motion graphics projects
• Develop and refine creative advertising concepts and imagery to support various marketing initiatives.
• Collaborate cross-functionally across marketing, corporate communications, and external agencies/vendors.
• Own and evolve the brand identity, ensuring consistency and innovation across all channels.
• Mentor junior team members and contribute to a culture of creativity, excellence, and continuous improvement.
• Stay ahead of content marketing and graphic design trends and emerging technologies to keep Watts’ creative output fresh and competitive.
• Explore and integrate AI-powered design tools and workflows to enhance creative output, efficiency, and storytelling.
• Assume responsibility for other projects and duties as assigned by the Manager, Content Marketing or Company management.

Requirements

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field; equivalent professional experience will also be considered.
• At least 5 years of professional experience in graphic design, content marketing, or a related creative role, preferably in a corporate or agency environment.
• Strong proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and ability to learn new tools as needed.
• A portfolio of work demonstrating creative impact across digital, print, and motion design.
• Strong communication and organizational skills with the ability to manage multiple projects and priorities in a fast-paced environment.
• Experience working with brand guidelines and contributing to the evolution of visual identity systems.
• Ability to collaborate effectively with colleagues, vendors, and cross-functional partners.
• Working knowledge of print and web production standards and file management best practices.
• Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable.
• Must successfully establish employment eligibility and satisfactorily complete background checks, including [insert checks], as a condition of employment.

Key Skills

• Photoshop
• Illustrator
• InDesign
• After Effects
• Figma
• Photography retouching
• ADA-compliant design principles

Benefits

• Competitive compensation based on your skills, qualifications and experience
• Comprehensive medical and dental coverage, retirement benefits
• Family building benefits, including paid maternity/paternity leave
• 10 paid holidays and Paid Time Off
• Continued professional development opportunities and educational reimbursement
• Additional perks such as fitness reimbursements and employee discount programs