Senior UI/UX Designer - Canada

The Senior UI/UX Designer will lead end-to-end product and web experience design, collaborating with product, engineering, and marketing teams. Responsibilities include designing user flows, wireframes, high-fidelity interfaces, and maintaining the design system.

Responsibilities

• Own information architecture, interaction design, and UI for core tools and new features to deliver exceptional user experiences.
• Design detailed user flows, wireframes, and high-fidelity interfaces for testing and developer handoff.
• Create, test, and refine prototypes of varying fidelity; partner with engineering to visually QA UI through implementation.
• Lead end-to-end website experiences (marketing and product/Docs microsites): structure, UX, responsive UI, performance, and accessibility.
• Build or modify pages/components and production-ready prototypes using modern front-end practices (e.g., semantic HTML, CSS, basic JavaScript) or component libraries; collaborate with engineers on integration and release.
• Translate brand strategy into systematized UI: typography, color, grids, motion, and component patterns.
• Maintain and evolve our design system and documentation to ensure consistency across products and web.
• Plan and conduct interviews, surveys, and usability tests; synthesize insights into clear problem statements, opportunity areas, and prioritized roadmaps.
• Define success metrics and incorporate findings into iterative design cycles.
• Model complex user journeys and decision trees (e.g., onboarding paths, eligibility flows, funnels, chat/automation logic) and translate them into simple, testable experiences.
• Maintain clear, versioned flow charts and logic maps for cross-functional alignment.
• Work with product, engineering, and client-facing teams to define objectives, user journeys, and visual specs; communicate design vision and product strategy across the organization.
• Take ownership of systems; champion accessible, performant, and customer-obsessed design.

Requirements

• 5+ years designing web and/or mobile products with a portfolio spanning research, prototyping, and polished UI.
• Demonstrated ability to design and deliver websites (architecture, responsive layouts, accessibility), not just product UI.
• Practical front-end skills sufficient to implement prototypes and production-ready UI (semantic HTML, CSS, basic JavaScript) and to work effectively with engineers on component libraries.
• Depth in at least one: interaction design, information architecture, motion, or visual design; strong grasp of user-centered design principles.
• Experience planning and executing UX research (interviews, surveys, usability testing) and translating insights into product decisions.
• Proven ability to map and optimize complex decision trees and multi-step flows.
• Proficiency with modern design/prototyping tools (e.g., Figma) and collaborative product workflows; excellent documentation and communication in English.

Key Skills

• Portfolio of shipped digital products and websites demonstrating end-to-end ownership—from research and concept through IA, interaction, visual design, coded prototypes, and release.
• Proven delivery of responsive websites and web apps with measurable outcomes (conversion lift, engagement, task success, retention) and clear rationale for decisions.
• Hands-on front-end implementation experience sufficient to build production-quality UI or coded prototypes (semantic HTML, CSS, basic JavaScript) and to collaborate effectively with engineers on component libraries/CMS.
• Demonstrated application of brand systems to product and web (typography, color, motion, and component scales) with attention to accessibility and performance.
• Primary UX research experience (interviews, surveys, usability tests) and translation of insights into prioritized roadmaps and design decisions.
• Experience modeling and optimizing multi-step flows and decision trees; use of diagrams/logic maps to align stakeholders and inform implementation.
• Design system stewardship (tokens, components, documentation) and partnership with engineering to maintain quality and consistency at scale.
• Comfort with analytics and experimentation (e.g., instrumentation planning, funnels, A/B tests) to validate decisions and drive continuous improvement.
• Experience operating in cross-functional, agile environments; mentoring designers; leading reviews and giving/receiving critique.