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"Design is where science and art break even."
— Robin Mathew
The UX/UI Designer will lead the design and optimization of the digital customer journey, ensuring a seamless and engaging shopping experience. This role involves collaborating with various teams to improve site functionality and maintain consistency across digital touchpoints.
Responsibilities
- Audit current site flows and identify friction points and drop-off areas
- Create wireframes, prototypes, and mockups for new features and product pages
- Design intuitive navigation, filtering, and personalized product recommendations
- Ensure visual consistency across desktop and mobile experiences
- Develop UI elements (buttons, icons, layouts, grids) aligned with brand identity
- Integrate storytelling modules, educational content, and testimonials
- Support A/B testing of layouts, visuals, and UX features
- Monitor KPIs (bounce rate, time on page, add-to-cart, conversion) to guide iterations
- Implement usability testing and gather customer feedback
- Work closely with developers to ensure smooth implementation
- Align with marketing, lifecycle, and content teams to support campaigns
- Coordinate with leadership to align design priorities with business goals
Requirements
- 3–5+ years of experience in UX/UI design, preferably in DTC, e-commerce, or lifestyle brands
- Strong portfolio showcasing web and mobile design projects with performance outcomes
- Proficiency in Figma, Sketch, Adobe XD, InVision, or similar tools
- Solid understanding of user-centered design, conversion optimization, and responsive design
- Experience collaborating with developers and working on platforms like Shopify
- Analytical mindset with comfort using data to guide design decisions
- Strong communication skills to present design rationale to creative and business stakeholders
Key Skills
- Proficiency in Figma, Sketch, Adobe XD, InVision, or similar tools
- Solid understanding of user-centered design, conversion optimization, and responsive design
- Experience collaborating with developers and working on platforms like Shopify
- Analytical mindset with comfort using data to guide design decisions
- Strong communication skills to present design rationale to creative and business stakeholders
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