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"Design is where science and art break even."
— Robin Mathew
Create and iterate Direct Response ads across various platforms while optimizing for performance. Collaborate with Growth Marketing to align ads with key performance indicators.
Responsibilities
- Create, test, and iterate Direct Response ads across platforms (Meta, TikTok, YouTube, Display)
- Design static ads, short-form videos, gifs, and motion assets optimized for performance
- Support creative testing frameworks: launch 5–10 variants per concept, then optimize based on results
- Format and adapt campaign creative for multiple placements: mobile, desktop, email, site
- Build and maintain creative templates and asset libraries for faster iteration
- Help develop decks and internal creative presentations
- Collaborate closely with Growth Marketing to align ads with KPIs (ROAS, CTR, CAC, etc.)
- Keep up with social trends and performance-driven best practices (e.g. meme ads, UGC-inspired edits, etc.)
- Roll up your sleeves for production tasks—resizing, retouching, sourcing UGC and more
Requirements
- 1–3 years of design experience (agency, startup, or in-house)
- A clean, fun design aesthetic with a strong understanding of typography and layout
- Experience building creative for paid media channels—especially Meta and TikTok
- Working knowledge of Photoshop, Illustrator, InDesign, and After Effects
- Familiarity with motion graphics, short-form editing, and repurposing content for various formats
- Interest or experience in performance marketing—knowing what makes someone stop, click, and buy
- Proficiency in tools like G Suite, Slack, Dropbox, and Asana
- Ability to work quickly, stay organized, and iterate based on creative data insights
- Comfortable working in a collaborative, fast-paced environment where creative drives growth
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