UX Product Designer (B2C, Fin-Tech)- Mid level

UX Designer responsible for product conceptualization, UX strategy development, and customer journey analysis.

Responsibilities

• Conceptualize customer experience strategies
• Collaborate with product managers to conceptualize new products & align UX with product roadmaps
• Develop and implement UX strategies that align with business objectives
• Stay up-to-date with industry trends and best practices in UX & UI for AI
• Assist in defining product requirements and features
• Use data analytics to inform product strategy and prioritize features
• Ensure product alignment with customer needs and business goals
• Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture
• Create wireframes, prototypes, and mock-ups using tools like Figma
• Conduct usability testing and iterate designs based on feedback
• Employ tools like X-Mind for brainstorming and mind mapping
• Understand and map out customer journeys and scenarios
• Identify pain points and opportunities for improvement
• Develop customer personas and empathy maps
• Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives
• Coordinate with development teams to ensure UX designs are implemented accurately
• Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data
• Leverage data to drive decisions and optimize customer experiences
• Creating and measuring the success and impact of your CX designs

Requirements

• Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing)
• 3+ years of experience in CX/UX roles, preferably in a B2C environment
• Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc)
• Strong understanding of wireframing and prototyping tools (Figma, XMind, etc)
• Excellent communication and collaboration skills
• Proven experience in managing cross-functional teams and projects
• Strong background in data analytics and data-driven decision-making
• Expert understanding of user experience and user-centered design approaches
• Detail-orientation with experience and will to continuously learn, adapt and evolve

Key Skills

• Design Thinking and User Research skills
• Visual Design and User Experience (UX) skills
• Prototyping skills
• Strong attention to detail and problem-solving abilities
• Excellent communication and collaboration skills
• Experience with design tools such as Sketch, Figma, or Adobe XD
• Familiarity with front-end development technologies is a plus
• Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
• Experienced in designing responsive websites as well as mobile apps
• Understanding of iOS and Android design guidelines
• Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems
• Excellent communication skills to be able to present their work and ideas to the leadership team