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"Design is not just what it looks like and feels like. Design is how it works."
— Steve Jobs
Email Graphic Designer to create visually striking, strategically structured, and optimized email campaigns for Brello and HelloWellness.
Responsibilities
- Design and build responsive, mobile-first email templates for campaigns, flows, and transactional comms
- Translate briefs into layouts that balance copy, imagery, and CTAs for maximum impact
- Incorporate GIFs, motion, and lightweight animations to drive engagement
- Maintain brand consistency across all touchpoints
- Collaborate with CRM and copywriting teams on lifecycle flows (welcome, cart abandonment, win-back, post-purchase)
- Run A/B tests on CTAs, and layouts to drive continuous performance improvements
- Analyze metrics (CTR, open rates, conversions) and use insights to refine future creative
- Follow deliverability and accessibility best practices
- Partner with paid, social, and product teams to ensure email aligns with cross-channel launches
- Present creative concepts with clear rationale and data-driven reasoning
- Tell brand stories that make wellness approachable, human, and motivating
- Stay ahead of CRM and design trends, experimenting with new layouts, interactive features, and storytelling formats
- Pitch creative tests and proactively suggest design improvements to boost performance
Requirements
- Bachelor’s degree in Design, Marketing, or Communications (or equivalent experience)
- 3–5 years in email design (DTC, health/wellness, or lifestyle brand experience preferred)
- Portfolio demonstrating story-driven, conversion-focused email campaigns
- Proficiency in Klaviyo, Iterable, Braze, or similar platforms
- Strong Figma and Adobe Creative Suite skills; ability to produce motion assets
- Understanding of UX, ADA compliance, and mobile-first design
- Comfort with basic HTML for email
- Familiarity with copy hierarchy, scannability, and CTA placement
- Experience running A/B tests and interpreting results
Key Skills
- Proficiency in Klaviyo, Iterable, Braze, or similar platforms
- Strong Figma and Adobe Creative Suite skills
- Understanding of UX, ADA compliance, and mobile-first design
- Comfort with basic HTML for email
- Familiarity with copy hierarchy, scannability, and CTA placement
- Experience running A/B tests and interpreting results
About Brello Health
Brello and HelloWellness are reshaping wellness with science-backed solutions for weight management and longevity. Their mission is to make access to care effortless, stigma-free, and empowering.
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