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"Design is not just what it looks like and feels like. Design is how it works."
— Steve Jobs
Lead Graphic Designer
San Antonio Shoe Inc • San Antonio, United States of America 🇺🇸
The Lead Graphic Designer will drive the brand’s creative direction across various channels and elevate SAS’s visual identity. Responsibilities include producing high-quality designs and ensuring brand consistency across all platforms.
Responsibilities
- Lead the development and execution of creative assets that align with SAS’s brand positioning and marketing strategy.
- Uphold and evolve the SAS brand identity across all channels: retail, eCommerce, wholesale, and social.
- Translate complex business needs into clear, engaging visual content that builds brand equity and drives results.
- Produce high-quality designs across formats, including email, social, web, video, print, packaging, and retail signage.
- Support digital asset creation for seasonal campaigns, UGC-driven storytelling, and comfort-based product messaging.
- Ensure accessibility and inclusive design best practices are reflected in all creative.
- Work closely with marketing, eCommerce, retail, copywriting, and external partners to deliver integrated campaigns.
- Support campaign planning by contributing to creative briefs, mockups, and final assets.
- Manage timelines and production schedules to ensure timely delivery of design projects.
- Provide feedback and direction to freelancers or junior designers, as needed.
- Contribute to building a scalable in-house creative studio culture focused on quality and efficiency.
Requirements
- 5–8 years of graphic design experience, with a strong portfolio demonstrating campaign and brand identity work.
- Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Figma; video editing experience a plus.
- Experience designing for consumer brands, with a strong eye for typography, layout, and storytelling.
- Ability to manage multiple projects with shifting priorities and tight timelines.
- Strong collaboration, communication, and project management skills.
- Experience with digital-first design, performance marketing assets, and retail design preferred.
- A passion for comfort-driven products and storytelling rooted in craftsmanship and community.
Key Skills
- Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Figma.
- Experience with video editing tools (Premiere Pro, After Effects) a plus.
- Experience with accessibility standards (WCAG) and inclusive design practices.
- Experience in B2C or footwear/apparel industries preferred.
About San Antonio Shoe Inc
In 1976, San Antonio Shoemakers (SAS) started a quiet revolution in footwear offering superb craftsmanship and extraordinary comfort. Co-founders Terry Armstrong and Lew Hayden countered a national trend of diminishing quality and cheap foreign manufacturing when they began making shoes that set a new standard in footwear. Today, the company still makes hand-crafted shoes in Texas to exacting standards with the very best materials available, making its own shoe forms so that it can offer an unparalleled fit—73 sizes for women and 89 for men—and astonishing comfort. Carried in 200+ SAS stores and over 1,500 retailers in the United States, Canada, Mexico, Australia, Korea, Kuwait, Saudi Arabia, and Israel—the San Antonio Shoemakers brand is a humble American success story, and continues to be a family-owned enterprise driven by an obsession with fit and quality. Inspiring an ardent customer-base for decades, San Antonio Shoemakers continues to take extra steps, so customers can too. SAS.
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