Sr UX Content Designer

Sr UX Content Designer at HealthEquity to craft impactful content and influence frameworks for member experiences across healthcare and financial products.

Responsibilities

• Designing and writing clear, human-centered content for member journeys such as onboarding, product flows, error states, calls-to-action, education, and empty states
• Creating and testing nudge-based content across digital channels - email, SMS, push, and in-app - to increase adoption and engagement
• Developing content frameworks, reusable patterns, and information structures that scale across experiences and align with our design system
• Applying behavioral science and behavior change methodologies to influence member actions, particularly in healthcare and financial contexts
• Collaborating with designers, researchers, engineers, product managers, and marketers to deliver cohesive and motivating member experiences
• Advocating for content as a strategic driver of member trust, engagement, and positive outcomes
• Shaping omnichannel strategies, ensure consistency across platforms, and guide how content integrates with product and marketing ecosystems

Requirements

• 5+ Years Experience as a Content Designer, Content Strategist, or UX Writer within digital product teams
• Strong portfolio showcasing product content and omnichannel strategies that drive measurable member behavior change
• Deep understanding of behavioral science, behavioral economics, and motivational design
• Experience in healthcare, financial services, or other regulated industries
• Ability to simplify complexity into clear, approachable, and actionable language
• Familiarity with A/B testing, iterative design, and evidence-based content strategies
• Strong collaboration and communication skills; able to influence across disciplines

Key Skills

• Content design
• Content strategy
• Behavioral science
• Behavioral economics
• Motivational design
• A/B testing
• Iterative design
• Evidence-based content strategies
• Collaboration and communication skills

Benefits

• Performance-based incentives
• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives