Sr. Graphic Designer

The Sr. Graphic Designer will lead the development and execution of all brand creative, managing the visual identity and junior designers. They will collaborate across departments to ensure cohesive design across various platforms and campaigns.

Responsibilities

• Own the Entreprenista visual identity: Evolve and maintain brand guidelines that support growth, flexibility, and consistency across all channels
• Deliver big-picture creative vision: Translate marketing goals, brand messaging, and storytelling into strong visual campaigns that resonate with our audience. Share new and innovative ideas with the leadership team
• Set creative direction for campaigns and products: Develop concepts and mood boards that bring new initiatives to life, including product launches, digital offers, Power Groups, Founders Weekend, and Entreprenista 100
• Ensure cohesive design across platforms: Oversee visual output across email, social media, landing pages, print materials, event signage, and paid ads
• Manage creative production timelines: Lead design execution from concept through to delivery, balancing speed, quality, and brand alignment. Ensure all stages are moved frictionless through the project management system (ClickUp)
• Oversee creation of all brand and marketing assets: Social media graphics, Paid ad assets, Email layouts, Landing pages and lead magnets, Event visuals and signage, Founders Weekend and E100 materials
• Create and/or review all content briefs and conduct kick-off meetings: Ensure alignment on expectations between the creative team and key stakeholders. Adept knowledge of best practices for digital organic and paid media assets: This includes staying up-to-date on material specs for multiple platforms
• Manage and mentor Junior Designers as neeeded: Provide guidance, inspiration, and growth opportunities for junior creative talent
• Collaborate with the Director of Marketing and VP of Growth: Align visuals with copy, messaging, and storytelling to ensure a cohesive experience
• Work cross-functionally across teams: Partner with product, partnerships, growth, and operations teams to design assets that serve strategic goals
• Bring fresh ideas to the table: Push the brand forward with new formats, templates, and design approaches
• Optimize assets for performance: Collaborate with Growth Marketing to test variations and evolve creative based on engagement, CTRs, and conversions
• Ensure accessibility and scalability: Design with a digital-first lens and ensure all assets are optimized for mobile, speed, and multi-platform usage

Requirements

• 6+ years of experience in visual design or art direction, preferably in a digital, content, or DTC environment
• A strong portfolio that demonstrates brand storytelling, campaign ideation, and multi-platform execution
• Mastery of Adobe Creative Suite, Canva, Figma (or equivalent design tools)
• Experience managing a brand visual identity and producing consistent assets at scale
• Ability to lead creative brainstorms and translate strategic briefs into compelling visuals
• Experience collaborating with marketers, writers, and developers in a fast-paced environment
• High attention to detail and commitment to high-quality visual output

Key Skills

• Mastery of Adobe Creative Suite, Canva, Figma (or equivalent design tools)