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"Good design is obvious. Great design is transparent."
β Joe Sparano
You will write push notifications, shape onboarding flows, refine UI texts, create emails and social posts, and constantly test and improve texts. The goal is to engage users and make every interaction feel personal and supportive.
Responsibilities
- Writing push notifications that surprise, encourage, and nudge users to explore more.
- Shaping onboarding flows and in-app pages that help women feel confident from their very first session.
- Refining UI texts to be clear, supportive, and culturally appropriate.
- Creating emails and social posts that extend the appβs voice beyond the product.
- Constantly testing, learning, and improving texts to maximize engagement and retention.
Requirements
- Proven successful experience in writing product texts (pushes, in-app flows, onboarding, mailing lists, posts).
- Knowledge of key product terminology: onboarding, retention, engagement flows, nudges.
- Experience writing for mobile applications.
- Familiarity with health tech or family tech projects is a strong plus.
- Native Portuguese (Brazil).
- Upper-intermediate English (to collaborate with the team and share best practices).
Key Skills
- Writing product texts
- Knowledge of key product terminology
- Experience writing for mobile applications
- Familiarity with health tech or family tech projects
- Native Portuguese (Brazil)
- Upper-intermediate English
Benefits
- Remote, part-time work 8-10 hours a week as part of an international team
- Flexible schedule that you can customize based on team activities
- Engage in work on a socially significant product with a powerful mission
- Opportunity to contribute to the growth of an app with 2 million Monthly Active Users (MAU), influence product changes, and witness results
- Join a professional and energetic team, fostering a unique culture where every individual is valued
- Trustworthy environment with open communication, devoid of micromanagement or authoritarianism
- Flexibility and openness to new technologies, ideas, and approaches
About Amma Family
amma is an international mobile service β one of the world's largest communities for pregnant women and their families. We provide clear, evidence-based pregnancy information and personalized advice from professional obstetricians and gynecologists. amma's active monthly audience exceeds 1.5 million people around the globe
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