Lead UI/UX Designer

Cirkul is looking for a Lead UI/UX Designer to drive the strategy and execution of user-centered design across their digital experiences.

Responsibilities

• Define and own a rolling 12 month UX roadmap, aligned to Web/Ecommerce and company-wide OKRs.
• Lead user research and usability testing to identify friction points and inform design strategies.
• Use data-driven insights, A/B testing, and performance metrics to iterate and optimize design solutions.
• Analyze customer behavior across channels and touchpoints to propose improvements.
• Own the end-to-end design process—from discovery to deployment—across mobile and web applications.
• Establish governance for a scalable design system, ensuring a consistent visual and interaction language.
• Translate business goals and user needs into wireframes, high-fidelity mockups, and clickable prototypes that balance near-term UX KPIs with longer term vision.
• Map customer journeys and user flows that enhance onboarding, discovery, and product engagement.
• Partner with Marketing leads, Product Managers, and Engineers to align design direction with brand, conversion, and product goals.
• Champion the user across cross-functional teams and be a trusted design voice in strategic conversations.
• Communicate design concepts and decisions clearly, building consensus among cross-functional stakeholders and incorporating feedback with ease.
• Maintain a user-first mindset while balancing technical constraints and business needs.
• Deliver beautiful, intuitive, and highly functional interfaces that elevate the user experience.
• Stay on the pulse of UX/UI trends, emerging tech, and digital behavior to constantly push our design forward.

Requirements

• Bachelor’s degree in Interaction Design, HCI, Graphic Design, or a related field (or equivalent experience).
• 5+ years of experience in UI/UX design with a strong portfolio demonstrating strategic and hands-on work.
• Proven experience owning design direction and managing programs/teams across major digital initiatives—ideally within eCommerce or DTC.
• Expertise in Figma, Sketch, Adobe XD, or similar design/prototyping tools.
• Strong understanding of user-centered design, conversion principles, information architecture, and responsive/mobile-first frameworks.
• Experience with A/B testing, user research, and data-informed decision making.
• Clear, confident communicator with excellent collaboration skills and comfort presenting to senior audiences.
• Experience working closely with marketing and eCommerce teams (DTC brand-specific experience is a big plus).

Benefits

• Competitive salary based on experience and market
• Generous benefits, 401k match, and PTO (even insurance for your fur babies!)
• Employee discounts on Cirkul products
• New corporate office space with great amenities
• Opportunity to work with a best in class team, in a hyper growth company, taking over the hydration industry
• A culture that rewards results