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"Good design is obvious. Great design is transparent."
— Joe Sparano
The Graphic Designer will be responsible for designing marketing communications and generating content for digital channels. They will collaborate with various teams to ensure visual designs align with the overall marketing strategy.
Responsibilities
- Designing of marketing communications as well as content generation to be used across all digital channels
- Be able to effectively visualise concepts (2+3D) and drive translation with design and Visual teams
- Conceptualise & designing world class retail window and in-store spaces with our Visual teams
- Design – build concepts through researching trends on colours, design, layout & typography to deliver on brand
- Ensuring work is delivered on time
- Custodian of the Brand CI – across all channels
- Manage the creation of marketing material from concept and design to final artwork
- Conceptualise and production of fresh ideas for online/digital material
- Presenting designs, concepts to departments and incorporates their feedback into the final designs
- Assist production process to ensure that the designs meet highest quality of print and digital standards
- Collaborating with other departments: - working closely with other departments, such as creative manager, marketing managers, and product managers, to ensure the visual designs align with the overall marketing strategy
Requirements
- Minimum of a 3-year qualification (Diploma/Degree) in Graphic Design
- Minimum 3-5 years' experience as a graphic designer in an advertising agency or retail marketing division.
- Well-versed in digital (digital art direction experience is essential)
- Experience with brand design and brand identity
- A portfolio showcasing your work and experience
- Understand printing, repro, photography & digital process
- Efficient use of (Apple Mac) DTP system, Illustrator as well as Photoshop, and InDesign is essential, premier pro (Adobe) or after affects & Adobe suite would be beneficial. AI knowledge.
Key Skills
- Strong presentation skills
- Strong multitasking skills (ability to work on more than one brief at any given time)
- Strong time management skills
- Team player with the ability to work independently
- Ability to remain calm in a fast-paced environment
- Proficient in MS Office (i.e. Word, Excel, PowerPoint, Keynote etc.)
- High level of creativity and can be innovative
About Tfg Careers
TFG holds a diversified portfolio of speciality retail assets across various product categories and consumer segments. The Group has a portfolio of 35 leading retail brands, with over 4600 outlets in 23 countries on five continents, offering customers a variety of speciality products including fashion apparel, jewellery, cosmetics, sporting apparel, electronics, homeware and furniture. TFG has the largest speciality fashion and lifestyle retail footprint in South Africa and a growing presence in the UK and Australia. With its vision to create the most remarkable omnichannel experiences for its customers, TFG has launched Bash, a lifestyle e-commerce offering, where the Group’s sought-after retail brands and loyal customers come together seamlessly in one virtual platform. Visit us at www.tfglimited.co.za
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