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"Design is not just what it looks like and feels like. Design is how it works."
— Steve Jobs
The Principal UX Designer will focus on the end-to-end experience for both admins and customers, ensuring a seamless and scalable service. This role involves strong UX leadership, mentoring junior designers, and collaborating across teams to align on strategic goals.
Responsibilities
- Conceptualize and explore visionary new product design solutions that evolve and differentiate the Vista experience for our customers
- Shape ambiguous ideas into concrete user stories and innovative product experiences, utilizing a user-centered design process
- Collaborate with data scientists to experiment and evolve our design composition and design generation algorithms
- Collaborate closely with our in-house design systems and marketing design teams to ensure generated designs meet the highest quality standards
- Collaborate with peers throughout the product ecosystem to drive cross-functional alignment, push creativity and innovation, and challenge established thinking
- Contribute thought leadership and design execution towards a long-term Vista experience strategy and vision
- Plan and execute on user research learning agendas with data, consumer insights; utilize research findings and insights as inspiration for and validation for new product concepts
- Foster a strong, user-centered design practice with the mission of evangelizing UX + design, building a thriving design culture, and sharing your design expertise
- Attract, inspire and develop talent across the larger Vista UX + design community
Requirements
- 10+ years experience designing innovative digital products within large-scale product and service ecosystems
- 5+ years of experience working collaboratively with product, engineering, design, content and user research teams
- 5+ years directing and mentoring more junior designers, and guiding multi-disciplinary collaborators through a successful user-centered process
- Multiple case studies demonstrating user-centered, creative, highly conceptual, and innovative design solutions with measurable positive impact
- Ability to drive and contribute to product Discovery and Delivery on an iterative and ongoing basis
- Experience leveraging quantitative and/or qualitative data to inspire design concepts, prioritize features, validate new product designs and communicate decisions to stakeholders
- Ability to build strong cross functional relationships with design, creative, technical and business partners
- Presentation skills and the ability to articulate sophisticated concepts to cross functional audiences
- Skilled in remote-first collaboration, including Figma, Slack, Jira, and Miro (or equivalents)
- Willing to work 11:00 to 19:00 IST
Key Skills
- Strong graphic design and communication design fundamentals including visual and typographic craft
- Ability to plan, moderate, and execute a variety of goal-oriented workshops across stakeholders
- Experience using code to create fully or partially functional prototypes, to be used in user research and/or internal socializing of design concepts (nice to have)
About Cimpress/vista
Vista is the design and marketing partner to millions of small businesses around the world. As a global, remote-first company, Vista has a growing footprint with team members working in more than 17 countries. For over 20 years we’ve been inspired by small businesses and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success.
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