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"Good design is obvious. Great design is transparent."
— Joe Sparano
The graphic designer will create visual designs for marketing materials, social media, and websites while collaborating with team members to ensure alignment with brand guidelines. This role involves developing designs using graphic design software and adapting visuals for various mediums.
Responsibilities
- Design marketing materials, create graphics for direct mail, social media, websites, and advertisements that align with brand identity
- Collaborate with team members, work closely with the art director, copywriters, college photographer, marketing and internal communications managers, and digital staff to develop visual concepts
- Utilize graphic design software, develop designs using tools like Photoshop, InDesign, and Adobe Creative Suite
- Incorporate typography and color theory, use fonts, design principles, and color schemes to enhance the appeal of marketing materials
- Maintain brand guidelines, ensure consistency across all visual designs to build a strong brand identity
- Develop visual concepts, brainstorm and execute ideas that align with the college’s goals and target audiences
- Adapt designs for various mediums, tailor visuals for digital platforms, print, and multimedia projects
- Meet deadlines, manage time effectively to deliver high-quality designs on schedule
- Stay updated on design trends, research industry trends to integrate modern and innovative styles into projects
Requirements
- Proficiency in design software such as Photoshop, InDesign, and Adobe Creative Suite
- Strong understanding of design principles, typography, and color theory
- Proven track record of meeting deadlines and project goals on time
- Excellent communication skills and adaptability
- Bachelor’s degree in graphic design, fine arts, or a related field
- Demonstrated expertise through a strong portfolio with high-quality designs
- Technical proficiency in design software, including Photoshop, InDesign, and Adobe Creative Suite
- Communication skills to articulate ideas and collaborate with stakeholders and team members
- Graphic design skills in typography, color theory, and design principles
- Time management skills to manage multiple projects and meet deadlines
- Adaptability to adjust designs based on feedback and evolving project requirements
- Problem-solving skills to overcome design challenges and deliver effective solutions
- Knowledge of design trends to integrate them into projects
Key Skills
- Proficiency in Photoshop, InDesign, and Adobe Creative Suite
- Strong understanding of design principles, typography, and color theory
- Excellent communication skills
- Adaptability
- Time management skills
- Problem-solving skills
- Knowledge of design trends
About Davidson College
Born out of the COVID-19 global pandemic, The College Crisis Initiative (C2i) is an initiative of Davidson College to learn how colleges and universities innovate in a crisis mindset. We’re collecting data on higher education institution responses to crisis situations to help researchers, policymakers, students, and their families. We put the “data” in “data-driven decision-making.” The C2i COVID-19 Dashboard provides up-to-date information on how postsecondary institutions are responding to the pandemic. Our team of students and researchers is working around the clock to get the most up-to-date information, data, and analysis.
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