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"Good design is obvious. Great design is transparent."
— Joe Sparano
Senior Product Designer II
The Farmer's Dog • New York, United States of America 🇺🇸
As a Senior Product Designer II, you will own the vision, strategy, and execution of products that help potential customers discover and understand The Farmer’s Dog. You will create seamless, personalized, and high-converting experiences across digital touchpoints to drive customer growth.
Responsibilities
- Apply end-to-end thinking to design connected experiences that guide customers through key moments in their relationship with TFD, ensuring every touchpoint feels intentional and cohesive
- Lead systems design by building reusable tools, patterns, and components that help teams deliver consistent, high-quality experiences across products and platforms
- Continuously incorporate research insights and usability testing into your design process, embracing a first-principles mindset and leveraging data (quant and qual) to inform decision-making
- Craft adaptive experiences across multiple touchpoints and maintain a consistent brand aesthetic within your designs
- Design systems that consider edge cases, transitions, and complex workflows while maintaining a cohesive and consistent user experience
- Contribute to our design system and think critically about how we work — always looking for ways to optimize, automate, and drive efficiencies
- Foster trust and alignment across product, engineering, brand, retention, and customer support teams to ensure seamless implementation of solutions
- Be a thought partner for other designers by proactively sharing knowledge, elevating design thinking across the organization, and setting exemplary standards while seeking and welcoming feedback
- Critically evaluate how we work, refine design processes to improve efficiency, and foster a culture of continuous learning through prototyping and visualizing solutions
- Prioritize work to have the biggest impact on dogs, customers, and the business — from identifying issues post-launch to participating in reviews of upcoming projects
Requirements
- 7+ years of experience in product design, preferably in a fast-paced startup environment
- Expert in tools like Figma
- Proficiency in user-centered design processes, including research, prototyping, and testing
- Strong grasp of end-to-end thinking and systems design
- Thrive in fast-paced, ambiguous environments
- Naturally curious, proactive self-starter
- Skilled communicator with the ability to absorb and distill complexity and drive decision-making
- Owner with excellent problem-solving skills and can prioritize tasks effectively with strong attention to detail
- Build strong cross-functional relationships, facilitate productive discussions, and drive alignment
- Demonstrated track record of turning insights — from both quantitative and qualitative data — into impactful product features and experiences
- Customer-first mindset
- Deep understanding of customer psychology and behavior
- Experience collaborating closely with product, engineering, brand, and customer experience teams
- Love dogs
Key Skills
- Figma
- User-centered design processes
- Research
- Prototyping
- Testing
- End-to-end thinking
- Systems design
- Customer-first mindset
- Customer psychology and behavior
- Cross-functional collaboration
Benefits
- Dog-friendly office in Greenwich Village
- Market-competitive compensation and equity packages
- Comprehensive Healthcare, Dental, and Vision
- Company supported mental health benefits
- 12 week paid parental leave
- Competitive 401k plan with company match
- Flexible PTO
- Discounted fresh food for your pup
About The Farmer's Dog
The Farmer’s Dog was created by two dog lovers to radically improve the $100 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Brett Podolsky’s dog Jada suffered from severe stomach issues for the first two years of her life, before he tried home-cooking for her on the advice of a vet. Seemingly overnight, she was cured. Brett soon realized that the way pet food was being marketed was very different than the way it was made, so he teamed up with his friend, Jonathan Regev (and his dog, Buddy), to build the product they wished existed for their own dogs. Today, The Farmer’s Dog has served hundreds of millions of meals nationwide through its personalized plans, delivering fresh, healthy food to dogs and peace of mind to their humans. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. To date, The Farmer’s Dog has raised over $150M in
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