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"Design is not just what it looks like and feels like. Design is how it works."
— Steve Jobs
Web Designer Content Management Specialist - Marketing - FT - Days - MHS
Memorial Healthcare • Rockville, United States of America 🇺🇸
The Web Content Specialist assists with content on Memorial Healthcare System’s digital web platform, ensuring compliance with branding and marketing goals. They implement web enhancements, monitor analytics, and collaborate with various teams to optimize user experience and engagement.
Responsibilities
- Maintains the website as an effective marketing tool through strategic research and planning and conducts regular audits and competitive analyses to identify areas of improvement and recommends enhancements to elevate the user experience
- Partners with vendors to implement technical or content-related upgrades
- Ensures all web content adheres to Memorial Healthcare System branding and digital strategy
- Enforces brand consistency across all pages and assets by following style guides, templates, and business objectives and maintain compliance with corporate policies and quality standards in every content deployment
- Maintains accessibility and compliance standards across the website
- Conducts periodic reviews to ensure adherence to ADA requirements and implements necessary adjustments
- Organizes and manages media files systematically to maintain a cohesive digital library
- Translates marketing and informational materials into engaging, functional website content and works closely with the Manager and Creative Team to design, edit, and post content such as articles, brochures, event listings, and press releases
- Supports special projects by converting campaign materials into web-ready assets
- Supports technical aspects of web development to enhance performance and functionality
- Applies knowledge of HTML, CSS, JavaScript, and LESS to build and maintain web elements and stays up-to-date on CMS capabilities, especially Sitecore, and assists with technical troubleshooting
- Develops and maintains reports to evaluate site traffic, user engagement, and conversion metrics
- Uses insights to guide optimization strategies and provide recommendations to leadership
- Provides innovative ideas and guidance to enhance Memorial’s online presence
- Recommends new tools, features, or improvements based on emerging web technologies and marketing trends and collaborates with IT and other teams to improve the technical infrastructure and performance of the site
- Coordinates website content planning and development across Memorial Healthcare System properties by ensuring accuracy, timeliness, and relevance of content by working closely with departments and service lines
- Serves as a liaison to internal stakeholders to facilitate requests and implement new features and updates
- Implements and manages search engine optimization (SEO) and marketing (SEM) strategies
- Optimizes content and structure of web pages to increase search visibility and digital reach and collaborates with the Manager to develop ongoing improvement plans based on SEO/SEM best practices
- Facilitates cross-functional collaboration to ensure web content is current and relevant
- Coordinates with the Marketing, Communications, and Creative teams to collect and publish regional updates, campaign assets, and corporate announcements as well as promote ongoing communication across hospitals and service lines for content needs
Requirements
- Bachelors (Required)
- Three (3) years of front-end web design and development
- Experienced with digital marketing, SEO and website analytics
- SiteCore experience preferred
- SEO and AdWords preferred
Key Skills
- Exceptional communication and storytelling skills under the concept of brand journalism
- Strong client service, good listening, and ability to work well with diverse group of internal customers and external vendors
- Presents professional and positive approach and is self motivated with strong team player dynamics
- Ability to proofread and edit with great proficiency and accuracy
- Ability to keep current with best practices in writing for all digital platforms including websites, mobile sites, social media trends, web usability, and business/industry trends
- Proficient in the utilization of content management software
- SiteCore experience preferred
- SEO and AdWords preferred
About Memorial Healthcare
Be at the heart of exceptional care. Team MHS Florida is an award-winning group of friends and colleagues at one of the largest not-for-profit health systems in the nation. We're 17,000 strong, advancing towards a brighter future together. We're passionate about the work we do, delivering deep, personalized care for patients and their families. That’s what we call the Memorial Experience. Memorial Healthcare System is proud to be an equal opportunity employer committed to workplace diversity. Memorial Healthcare System recruits, hires and promotes qualified candidates for employment opportunities without regard to race, color, age, religion, gender, gender identity or expression, sexual orientation, national origin, veteran status, disability, genetic information, or any factor prohibited by law. We are proud to offer Veteran’s Preference to former military, reservists and military spouses (including widows and widowers). You must indicate your status on your application to tak
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