Senior II Web Designer (Orlando, FL)

The Senior II Web Designer will own the end-to-end design process, translating user needs and business objectives into compelling design solutions. This role involves guiding digital creative strategy and ensuring high-performing web assets are designed and executed effectively.

Responsibilities

• Own the end-to-end design process by scoping project requirements, drafting initial concepts, designing high-fidelity layouts, and executing all day-to-day creative tasks
• Guide the digital creative strategy for our brands, translating complex subjects into clear, intuitive, and trusted user experiences
• Conduct or leverage user research to create personas, journey maps, and user flows that inform design decisions and advocate for the user's needs in all phases of a project
• Guide all phases of design work, from ideation and UX/UI to the final execution of responsive websites and compelling messaging
• Personally build high-fidelity, interactive prototypes, full-page layouts, and UI components in Figma, with a focus on creating responsive, accessible, and high-converting experiences
• Create, maintain, and evolve our web design systems and digital brand guidelines to ensure scalability, consistency, and creative flexibility
• Work closely with marketing, content, and development teams to translate business objectives into measurable, user-centered web experiences, providing clear design direction and effectively articulating design rationale to stakeholders
• Prepare clean, dev-ready design files and conduct rigorous design quality checks after handoff to ensure flawless implementation
• Use analytics tools like GA4, Clarity, Tableau and Mixpanel to monitor user behavior, quantify impact, and leverage insights for continuous creative improvement
• Heavy focus on designing and optimizing user experiences with a strong emphasis on conversion rate optimization (CRO) to ensure designs not only look great but also drive measurable business results

Requirements

• 8+ years of professional experience in web design, UX/UI, or digital product design
• Demonstrated leadership in driving web-focused creative strategy, influencing cross-functional teams, and delivering successful outcomes at a senior level
• Expertise in Figma and modern design and prototyping tools
• A strong portfolio showcasing a deep understanding of user-centered design principles, visual design excellence, and strategic problem-solving
• A clear understanding of how to connect design decisions directly to business goals and key performance indicators (KPIs)
• Exceptional ability to present and defend design concepts to a variety of audiences, from developers to executive leadership
• Experience in content-heavy, SEO-driven environments, with a talent for making complex information clear and engaging
• Proven experience using behavioral analytics to optimize web experiences and drive conversion

Key Skills

• Expertise in Figma and modern design and prototyping tools
• Front-end development skills (HTML, CSS, JavaScript) a plus
• Experience with motion design and micro-interactions to enhance user experience
• Previous work in legal, medical, or financial web environments a plus

Benefits

• Cover 100% of the premium cost for employee-only medical coverage for all full-time team members
• 100% employer-paid short- and long-term disability insurance
• Competitive compensation
• Paid time off
• 20 days of paid parental leave after 90 days
• A 401(k)-retirement plan
• Paid volunteer opportunities
• Paid company-wide holiday break from December 24th to January 1st each year