Graphic Designer, Website & Social Media Specialist

The Graphic Designer will create eye-catching designs and visuals, maintain the website, and help grow the social media presence. This role involves translating the brand story into compelling content across digital and print mediums.

Responsibilities

• Design on-brand assets: product sell sheets, shelf talkers, case cards, POS, tasting menus, event collateral, email graphics, ads, and presentations
• Create &/or assist in packaging and label mockups, retouch product photography, and prepare press-ready files
• Maintain asset library and templates for recurring needs
• Manage vendor relationships for print, social, signage, and photography
• Update and maintain website (CMS) with new products, events, and SEO best practices
• Build and manage landing pages for campaigns; ensure site accessibility, mobile performance, and analytics tracking
• Assist in planning, scheduling, and publishing social media content across platforms (Instagram, Facebook, LinkedIn)
• Capture/edit short-form video/photo content and write engaging captions
• Engage with community interactions, influencers, and ambassadors
• Assist with email marketing (design, templates, A/B testing)
• Interact &/or support other marketing, creative, and public relations partners in the development or exchange of company assets
• Support on & off-site events, trade programs, and distributor presentations with branded assets
• Maintain brand guidelines and ensure consistent visual identity across channels

Requirements

• 3–5+ years in graphic design, digital content, or marketing role (beverage/CPG or hospitality preferred)
• Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop), Dropbox, SmugMug and CMS platforms (WordPress, Webflow, or Shopify)
• Experience with social media content creation, scheduling tools, and basic ad management
• Strong typography, layout, and short-form video editing skills
• Working knowledge of SEO, web accessibility, and Google Analytics
• Experience preparing files for both print and digital output
• Strong organizational and project management skills with attention to detail
• Comfortable editing photos/video on phone or DSLR/mirrorless camera
• Strong communication skills
• 21 Years of Age or Older
• Active driver’s license
• Ability for limited work travel (as-needed)
• Must enjoy working in an entrepreneurial, team atmosphere related to the spirits/hospitality industry
• Must be dependable, a self-starter, loyal and honest
• Email marketing platforms (Mailchimp, Klaviyo, etc.)
• Ecommerce and/or familiarity with sales third-party platforms
• Background or interest in consumer goods products, wine/spirits, hospitality or outdoor adventure background
• Interest in participating in off-site event marketing and promotions

Key Skills

• Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Dropbox, SmugMug
• CMS platforms (WordPress, Webflow, or Shopify)
• Social media content creation, scheduling tools, basic ad management
• Typography, layout, short-form video editing
• SEO, web accessibility, Google Analytics
• Preparing files for both print and digital output
• Organizational and project management skills
• Editing photos/video on phone or DSLR/mirrorless camera
• Communication skills
• Email marketing platforms (Mailchimp, Klaviyo, etc.)
• Ecommerce and/or familiarity with sales third-party platforms

Benefits

• Annual bonus opportunities
• Benefits package includes health stipend, PTO/holidays, annual day of giving, employee bottle allotment, merch discounts, and professional development support
• Equipment and software provided or stipend available
• Travel expenses for work-related activities