Senior Graphic Designer - Creative Marketing Manager

The Senior Graphic Designer/Creative Marketing Manager will shape the creative direction of the company's marketing initiatives and enhance the visual identity of Billingsley Company and its sub-brands. This role involves collaborating with the marketing team to create visually compelling materials that communicate the brand message effectively.

Responsibilities

• Collaborate as a part of the marketing team to maintain cohesive visual identity for 30+ sub-brands of Billingsley across various platforms
• Conceptualize, create, and design various materials for both print and digital collateral, ensuring alignment with the company’s creative vision and brand standards
• Proactively contribute to the development and maintenance of a library of visual assets, including logos, images, graphics, brand guidelines/standards, etc.
• Design (email) templates using various software tools, adhering to brand standards and best practices
• Stay updated on industry trends and best practices in graphic design and branding, sharing insights with the team
• Solving design challenges with functionality and the customer experience in mind
• Create engaging branded materials through various print and digital materials such as banners, postcards, signage, and other promotional items
• Create captivating digital content for online marketing campaigns, paid social media, and the company website(s)
• Learn and manage hardware, printers, print production, trimming machines, etc., ensuring smooth operation and high-quality output
• Demonstrate a problem-solving mindset to address design challenges and improve workflow efficiency
• Assist in other design-related tasks as needed, showing flexibility and a willingness to learn
• Collaborate closely as a part of the marketing team to produce visually appealing materials for property listings, promotional campaigns, and marketing/advertising campaigns
• Develop graphics that creatively highlight the unique features of each high-end apartment community and its surrounding spaces
• Design clear and effective signage for apartment buildings, retail spaces, and recreational areas, focusing on user-friendly wayfinding solutions
• Contribute ideas and solutions to develop wayfinding systems within our communities, enhancing resident and visitor experience
• Coordinate with photographers to capture high-quality images of properties and spaces, demonstrating attention to detail
• Edit and retouch images to enhance visual appeal and maintain brand consistency, showcasing a meticulous approach to quality
• Collaborate effectively with cross-functional teams, including marketing, sales, and development, to understand project requirements and deliver innovative solutions
• Communicate proactively to incorporate feedback and ensure the successful execution of design projects, demonstrating a proactive and solutions-oriented approach
• Participate actively in brainstorming sessions to generate creative ideas and concepts, contributing positively to team dynamics and innovation
• Coordinate with outside agencies, vendors, and creative services as necessary to achieve project goals

Requirements

• Bachelor's degree in Graphic Design, Visual Arts, or a related field
• 5+ years experience as a Graphic Designer
• Experience in real estate or related industries a plus, but not required
• Proficiency in graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft office (including Excel and PowerPoint), and Canva
• Strong portfolio showcasing a range of design work, with an emphasis on branding and marketing materials
• Demonstrated ability to take a project from conception to completion
• Excellent attention to detail and the ability to manage multiple projects simultaneously
• Understanding of current design trends and a passion for staying up-to-date with industry developments

Key Skills

• Proficiency in graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft office (including Excel and PowerPoint), and Canva
• Strong portfolio showcasing a range of design work, with an emphasis on branding and marketing materials
• Excellent attention to detail
• Understanding of current design trends