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"Design creates culture. Culture shapes values. Values determine the future."
— Robert L. Peters
F
Design engaging static and motion graphics for paid social campaigns. Collaborate with the performance marketing team to create compelling creatives that convert.
Responsibilities
- Design static ads, motion graphic ads, and other creative assets for paid social platforms (Facebook, Instagram, etc.)
- Create performance-focused ad creatives tailored for eCommerce and direct-response marketing
- Collaborate with internal teams to ensure creative assets align with campaign strategy and client objectives
- Adapt brand guidelines into performance-ready ad creatives while maintaining design consistency
- Stay updated on digital advertising and social media creative trends to continuously improve output
Requirements
- 2+ years of experience as a Graphic Designer in an agency or in-house eCommerce brand environment
- Proven experience creating paid social media ads (Facebook, Instagram, TikTok preferred)
- Strong portfolio showcasing performance media creatives and eCommerce ad design
- Proficiency with design tools (Adobe Creative Suite, Figma, Canva, After Effects or similar for motion)
- Proficiency with AI image generation tools (Gemini image gen [Nano Banana])
- Understanding of what drives engagement, CTR, and conversions in paid social advertising
- Ability to work in a fast-paced environment and manage multiple client deliverables
Key Skills
- Experience designing direct-response / performance marketing ads
- Familiarity with A/B testing ad creatives
- Strong visual storytelling and branding skills
- Experience generating product renders for product shots and lifestyle assets
About Fresh Prints
Custom Apparel - Screen Printing - Embroidery - Greek Goods Fresh Prints provides custom apparel and promotional products to Student Groups, Greek Organizations, University Administrations, Intramural Teams, and Individuals with localized sales managers and a growing network of referrals.
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