Mixed-Methods Senior UX Researcher, Ads Privacy and Safety

Lead a research program to generate user insights and conduct mixed-methods research to understand user needs and behaviors. Collaborate with stakeholders to elevate awareness of user experience through compelling research findings.

Responsibilities

• Lead a research program to generate user insights by developing research road maps, allocating resources, and maintaining alignment with long-term objectives.
• Partner with Program Managers and Policy to understand themes across upcoming regulations, and collaborate with UX colleagues across Ads to identify knowledge gaps of user needs and perceptions for consumers, advertisers, and publishers.
• Conduct and analyze research to understand user needs, behaviors, and goals through a mixed-methods approach. Design and execute both qualitative studies (interviews, ethnography, usability studies), large-scale quantitative surveys, and behavioral analysis of user logs to provide a comprehensive view.
• Help elevate stakeholder awareness of the user experience by building empathy and bringing the user to life through compelling research findings and implications.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product research in an applied research setting, or similar.
• Experience with qualitative research methods (e.g., interviews, ethnography, usability studies).
• Experience in programming languages used for data manipulation and computational statistics (e.g., Python, R, MATLAB, C++, Java, or Go).

Key Skills

• Master's degree or PhD in Human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, or related field.
• Experience with quantitative methods and data analysis, including statistical analysis, modeling, and behavioral (logs) analysis.
• Experience using SQL or other data querying languages to analyze datasets and behavioral logs.
• Experience applying a variety of research methodologies (e.g., interviews, focus groups, field and lab studies, diary studies, and surveys) and an understanding of their strengths/limitations.
• Experience working in user trust, areas with high sensitivity or regulation, or an understanding of the regulatory landscape.