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"Design creates culture. Culture shapes values. Values determine the future."
— Robert L. Peters
Lead end-to-end design across the product, creating intuitive design solutions that drive engagement and results. Define and evolve Hue’s visual brand identity, owning the creation of marketing assets and campaign visuals.
Responsibilities
- Translate business goals and user insights into design strategies that balance usability, aesthetics, and conversion.
- Conduct competitive and comparative analysis to identify opportunities and inform design decisions.
- Plan and run usability tests, A/B tests, and design validation sessions, turning results into actionable improvements.
- Define and maintain scalable design systems, ensuring consistent application across product, marketing, and brand touchpoints.
- Collaborate with PMs, engineers, and marketing to align on requirements and deliverables — from user flows and journey maps to wireframes, prototypes, and high-fidelity UI.
- Define and validate design specifications for logo and brand kit deliverables; partner with freelancers to review custom fonts and ensure smooth integration.
- Stay updated on the latest design trends and standards, AI design tools, UI/UX best practices, and advocate for their adoption across the team.
Requirements
- 5+ years of experience in SaaS desktop/mobile web design.
- Exceptional UX skills with strong UI craft.
- Proven portfolio showcasing work in logo design, brand identity systems, and digital product design.
- Expertise in modern design and prototyping tools (Figma, Sketch, InVision, Framer, etc.).
- Understanding of UX design best practices, including mobile-first, responsive design, usability testing, and accessibility (WCAG).
- Experience creating or reviewing custom fonts/typography is a strong plus.
- Experience designing for localization/internationalization (multi-language, RTL/LTR) is a plus.
- Basic HTML5, CSS3, and JavaScript skills are a plus.
Key Skills
- UX skills
- UI craft
- Design and prototyping tools (Figma, Sketch, InVision, Framer, etc.)
- UX design best practices
- Custom fonts/typography
- Localization/internationalization
- HTML5, CSS3, and JavaScript
Benefits
- Future growth: Optimal time to join our growth story
- Competitive compensation: We ensure that we offer a highly competitive salary
- 15 days paid vacation, 5 days paid sick annually
- Full remote working environment with flexibility to set your own daily schedule
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