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"Design creates culture. Culture shapes values. Values determine the future."
— Robert L. Peters
Principal UI Designer, Consumer
Keybank • New York, United States of America 🇺🇸
As a Principal UI Designer, you will lead the visual design strategy for consumer digital products, ensuring brand consistency and market differentiation. You will mentor a team of UI designers and collaborate closely with UX strategists to create accessible and emotionally resonant visual experiences.
Responsibilities
- Define and evolve the visual design strategy for consumer digital products, ensuring brand consistency and market differentiation
- Lead the creation of high-fidelity designs, interactive prototypes, and design specifications that set the standard for visual excellence
- Champion accessibility and inclusive design principles, ensuring our visual solutions work for all customers
- Drive innovation in motion design, micro-interactions, and visual storytelling that enhance user engagement
- Co-own and evolve KeyBank's Design System, with primary responsibility for visual components, patterns, and guidelines
- Establish and maintain visual design standards, including typography, color systems, iconography, and illustration principles
- Create scalable design tokens and component libraries that enable efficient, consistent design across teams
- Partner with engineering to ensure pixel-perfect implementation of design system components
- Lead the visual design of high-priority consumer initiatives from concept through launch
- Create compelling visual narratives through user interface design, data visualization, and information architecture
- Develop responsive design solutions that maintain visual integrity across devices and platforms
- Conduct visual design audits and competitive analyses to identify opportunities for differentiation
- Ensure all visual design work maintains the highest standards of craft, detail, and polish
- Partner closely with strategists, engineers, and business stakeholders to ensure visual design amplifies business and client impact
- Collaborate with brand, marketing, and content teams to ensure cohesive customer experiences
- Present design concepts and rationale to senior stakeholders, articulating the business value of visual design decisions
- Work with engineering teams to ensure technical feasibility while maintaining design integrity
- Facilitate design critiques and workshops that elevate the visual design discourse across the organization
- Mentor a team of UI designers, fostering excellence in visual craft and professional growth
- Lead the Consumer UI Design team, establishing best practices and advancing the discipline of visual design at KeyBank
- Contribute to the recruitment and development of design talent, building a world-class design organization
- Share knowledge through internal presentations, design documentation, and external thought leadership
Requirements
- 8+ years of experience in UI/visual design, with at least 3 years in senior or lead roles
- Exceptional portfolio demonstrating mastery of visual design, typography, color theory, and composition
- Deep expertise in creating and maintaining design systems at scale
- Proven track record of shipping consumer-facing digital products with measurable impact
- Expert proficiency in Figma, with strong skills in prototyping and design handoff
- Proficiency in Adobe Creative Suite and other visual design tools
- Strong understanding of front-end development principles (HTML, CSS, JavaScript)
- Experience working in Agile environments with cross-functional teams
- Outstanding presentation and communication skills with ability to articulate design decisions
- Bachelor’s degree in graphic design, Visual Communication, HCI, or equivalent experience
Key Skills
- Expert proficiency in Figma, with strong skills in prototyping and design handoff
- Proficiency in Adobe Creative Suite and other visual design tools
- Strong understanding of front-end development principles (HTML, CSS, JavaScript)
- Outstanding presentation and communication skills with ability to articulate design decisions
Benefits
- Eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance
- Please click here for a list of benefits for which this position is eligible
About Keybank
At KeyBank we’ve made a promise to our clients that they will always have a champion in us. To deliver on our promise, we’re committed to building a team of engaged employees who do the right thing for our clients and shareholders, and help them achieve financial wellness each and every day. Headquartered in Cleveland, Ohio, KeyCorp is one of the nation’s largest financial services companies. Key Companies provide investment management, retail and commercial banking, consumer finance and investment banking products to individuals and companies throughout the United States and, for certain businesses, internationally. Follow along for business and industry insights, expert advice and more resources to help you achieve your financial goals. KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national o
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