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"Design is not just what it looks like and feels like. Design is how it works."
— Steve Jobs
Principal UX Designer, Prime Video & Amazon MGM Studios
Amazon • United States of America 🇺🇸
Lead the design strategy for an AI-powered creative suite that transforms how creators bring stories to life. Architect a unified creative workspace where human creativity meets AI capability.
Responsibilities
- Act as a founding design leader with high ownership and transformational impact
- Have creative-first systems thinking across complex, collaborative studio workflows
- Define patterns and scale design systems for global, multi-user production use cases
- Operate from first principles; raise the bar for craft, simplicity, and creator delight
- Lead E2E UX strategy for an AI-powered production experience from concept through delivery
- Translate ambiguous, technical problems and model capabilities into elegant, shippable designs
- Establish and evolve interaction models, visual language, and multi-surface design systems
- Rapidly prototype (flows, wireframes, hi-fi mocks, interactive demos) to validate with real creators
- Ground decisions in research: creator interviews, usability studies, and market signals
- Provide launch-ready designs; partner closely with engineering through delivery/QA
- Present at the right altitude: from hands-on design reviews to exec-level narratives and demos
- Collaborate deeply with Product, Engineering, Science, and Studio leaders on requirements and roadmaps
Requirements
- 10+ years of design experience
- Have an available online portfolio
- Experience with best practices for User Interface Design, Information Architecture, and Interaction Design
- Experience in life cycle design projects from design strategy through execution
- Experience providing and effectively communicating strategic and tactical recommendations based on data (preferred)
- Experience designing AI, Computer Vision, or Mapping products (preferred)
- Experience preparing and presenting work products (e.g., designs, demos) to executive-level stakeholders (preferred)
Key Skills
- User Interface Design
- Information Architecture
- Interaction Design
- AI, Computer Vision, or Mapping products
- Design thinking
- Usability testing
- Data-driven recommendations
- Executive-level presentations
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fa
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