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Staff Product Designer, HR Experiences

Gusto • San Francisco, United States of America 🇺🇸

Hybrid $146,000 - $222,000 Full-time Lead

As a Staff Product Designer at Gusto, you'll design conversational UI and messaging experiences for HR capabilities, collaborating with cross-functional teams to deliver AI-enabled experiences.

Responsibilities

  • Design and refine conversational UI and messaging experiences across web and mobile platforms.
  • Leverage data-driven insights to shape product experiences and improve engagement.
  • Conduct research and engage with customers—particularly in the gig economy—to understand their needs and design tools that bring people closer together.
  • Collaborate with cross-functional teams, including engineering, product, and design, to iterate on AI-enabled customer support and concierge experiences.
  • Ensure the user experience aligns with Gusto’s vision while considering scalability from early-stage adoption to broader market expansion.
  • Balance strategic vision with execution, contributing to both long-term planning and near-term product development.

Requirements

  • 8+ years of experience in product design, with a strong focus on conversational UI, messaging platforms, or AI-driven customer support experiences.
  • Proven track record of designing cross-platform conversational AI experiences, whether for internal tools, consumer-facing CX/support experiences, or AI-enabled applications.
  • Concepting and creating variety of user flows and workflows for internal tooling experiences.
  • Experience scaling early-stage products in a B2B or B2C environment, particularly in Series B-C startups or mid-stage growth (2→10) companies.
  • Strong research and customer empathy skills, with a background in designing tools that connect people—especially in consumer gig platforms, concierge services, or machine-mediated applications.
  • Ability to navigate ambiguity and refine scope as the user base scales, balancing short-term execution with long-term product vision.
  • Familiarity with service design methods, including journey mapping and blueprinting, to align stakeholders and drive strategic product decisions.
  • Strong collaboration and communication skills, with the ability to work independently or cross-functionally, driving alignment across design, engineering, product, and data teams.

Key Skills

  • Conversational UI design
  • Messaging platforms
  • AI-driven customer support
  • Cross-platform design
  • User flows and workflows
  • Scaling early-stage products
  • Research and customer empathy
  • Service design methods
  • Collaboration and communication

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams, offering full-service payroll, health insurance, 401(k)s, expert HR, and team management tools.

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