Graphic Designer

The Graphic Designer will work on a variety of packaging and print projects, focusing on seasonal designs and marketing materials. Collaboration with multiple departments is essential to maintain brand standards and quality across all deliverables.

Responsibilities

• Brainstorm creative direction alongside the Marketing and Merchandise teams for seasonal packaging and print campaigns.
• Create original and cohesive illustrative collections for use on Purdys packaging.
• Translate strategic direction into high-quality designs that align with the Purdys brand.
• Develop concepts and execute original content determining ideal usage of color, text, font style, imagery, and layout.
• Manage the design and uploading process of all project material.
• Collaborate with multiple stakeholders to keep a consistent branded point of view across all channels.
• Research current design and graphics trends in design and marketing.
• Promptly respond to shifting priorities and feedback.
• Update and maintain design files and assets.

Requirements

• Bachelor's Degree, Diploma or Certificate in digital design, graphic design or a related field.
• Minimum 3 years designing packaging and print.
• Minimum 3 years experience in a retail, design studio, or agency environment.
• High degree of proficiency in Adobe creative suite (InDesign, Photoshop, Illustrator, After Effects), MS Office Suite & Outlook.
• Previous experience in food/ beverage packaging with an understanding of print production and experience setting up files with specialty finishes is an asset.

Key Skills

• Proficiency in Adobe creative suite (InDesign, Photoshop, Illustrator, After Effects), MS Office Suite & Outlook.
• Familiarity with HTML, After Effects, Canva, and Figma is a plus.
• Understanding of brand voice and visual identity.
• Familiarity with digital and social media platforms.
• Understanding of print production processes.