Senior Product Designer

Senior Product Designer on the Conversion & Acquisition team to design seamless, personalized experiences for potential customers of The Farmer’s Dog.

Responsibilities

• Lead the design of early customer experiences, from first impression through decision-making, using service design principles
• Develop and communicate a clear point of view on what we’re building and why, aligning pawds around design strategy and customer goals
• Use customer psychology, storytelling, and systems thinking to create persuasive, emotionally resonant experiences across multiple touchpoints
• Prototype quickly to test, validate, and evolve ideas, gathering feedback through both qualitative and quantitative research
• Build scalable systems that account for edge cases, complexity, and business constraints while maintaining a high bar for craft, usability, and cohesion
• Collaborate closely with Conversion & Acquisition, engineering, brand, and content partners, advocating for design with clarity, empathy, and strategic influence
• Contribute to and evolve our design system with a sharp eye for detail, identifying opportunities to refine, automate, and improve how we work
• Mentor and support other designers by modeling strong design thinking, sharing feedback generously, and raising the bar for quality and consistency
• Bring structure to ambiguity by organizing workshops, creating alignment artifacts, and guiding projects through uncertainty toward clear, actionable outcomes
• Prioritize work that drives impact by helping prospective customers make confident decisions that are right for their dog and right for the business

Requirements

• 7+ years of experience designing customer-facing products, ideally in environments where education and conversion are key
• Think in systems and services, not just screens, and have a track record of designing cohesive journeys across channels and customer states
• Combine strategic thinking with exceptional craft, designing with precision at both the conceptual and visual levels
• Deep understanding of customer behavior and psychology, and use it to create persuasive, human-centered solutions that build trust and clarity
• Know how to bring teams together by aligning partners across product, engineering, brand, and customer support with clarity and intention
• Fluent in tools like Figma and experienced with prototyping, research, testing, and analytics, using data to shape and measure your work
• Proactive communicator, a thoughtful collaborator, and an effective facilitator who can navigate ambiguity with confidence
• Care about mentoring and sharing your thinking to help others grow and elevate the overall design culture
• Think critically about how we work and actively contribute to improving process, systems, and design operations
• Love dogs

Key Skills

• Customer-facing product design
• Service design principles
• Customer psychology
• Storytelling
• Systems thinking
• Prototyping
• Research
• Testing
• Analytics
• Design system
• Mentoring
• Design thinking
• Process improvement
• Systems improvement
• Design operations
• Dog care

Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Pet interrupting video calls (and in-person meetings) is now a feature, not a bug