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Senior Principal Product Designer

Gen β€’ London, United Kingdom πŸ‡¬πŸ‡§

Hybrid Full-time Senior

Senior Principal Product Designer at Gen, leading UX strategy and design craft within a hybrid work model.

Responsibilities

  • Lead collaboration within a product pillar, setting a vision that aligns cross-functional stakeholders across product, engineering, and research.
  • Influence company and product strategy through storytelling, using strong narratives to communicate the design vision to executive leadership.
  • Mediate complex design debates and stakeholder disagreements to drive product clarity and alignment.
  • Lead UX strategy with a research-backed approach, grounding product experiences in user needs, market signals, and business priorities.
  • Establish best practices in interaction design, information architecture, and visual design for product-wide consistency and impact.
  • Drive the evolution of our design system and standards to support scalable, cohesive product experiences.
  • Apply AI tools and design methods to speed up iteration, unlock new value for users, and evolve how we design and build products.
  • Shape design processes at the team level to improve efficiency, quality, and collaboration.
  • Identify and lead process improvements across the pillarβ€”removing friction and amplifying output across teams.
  • Partner with peers to ensure product delivery is timely, reliable, and cross-platform consistent.
  • Mentor designers by sharing your process, frameworks, and lessons learned.
  • Create training resources and documentation that enhance team effectiveness and design maturity.
  • Foster an inclusive, transparent design culture across disciplines and locations.

Requirements

  • Can showcase strategic product thinking with experience in developing product goals, identifying opportunities, and making decisions based on the impact to people and the company.
  • Experience overseeing and executing high design craft and vision for B2C products.
  • Experience building and shipping multiple features that are broad/ambiguous in scope and encompass an end-to-end experience across a variety of platforms.
  • Deep understanding of user-centred design principles, and the ability to apply them to complex problems.
  • Hands-on with AI design tools and workflows β€” actively using them to enhance user experience, streamline design processes, and explore new opportunities.
  • Passionate and humble; you always seek new horizons, remaining curious about emerging market trends and trail-blazing experiences.
  • Comfortable working within a geographically distributed team.

Key Skills

  • Strategic product thinking
  • Experience overseeing and executing high design craft and vision for B2C products
  • Experience building and shipping multiple features that are broad/ambiguous in scope and encompass an end-to-end experience across a variety of platforms
  • Deep understanding of user-centred design principles
  • Hands-on with AI design tools and workflows
  • Passionate and humble
  • Comfortable working within a geographically distributed team

Benefits

  • Annual bonus scheme
  • Unlimited PTO (paid time off), flexible working hours & home office.
  • The chance to join a major global tech company listed on the S&P 500.
  • Opportunity to learn and work with the best in the Digital Security industry.
  • Tuition reimbursement for job-related courses
  • Learning & Development plan.
  • Sustainable home improvement bonus
  • Gym/Fitness annual allowance
  • Mac/Windows laptop and mobile phone

About Gen

Gen is a global leader in digital safety, protecting over 500 million people worldwide through a family of brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. The company is committed to inclusivity and employee well-being.

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