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"Good design is obvious. Great design is transparent."
— Joe Sparano
Lead and execute various research studies to shape product decisions and collaborate with cross-functional teams. Collect and analyze user behavior through qualitative studies and communicate insights effectively to diverse audiences.
Responsibilities
- Leading and executing various research studies that help shape product decisions from broad foundational strategies to evaluative UX development
- Working closely with UX, PMs, PgMs and Eng to prioritise a growing list of bug and feature requests for existing product efforts
- Provide a strong user-focused point-of-view in team meetings, product discussions, design reviews, and strategic research planning
- Collecting and analysing user behaviour through qualitative studies, surveys, benchmark studies and online experiments
- Communicate insights through clear communication and compelling storytelling to diverse audiences via presentations that multiple stakeholders can easily understand, including those unfamiliar with the project
Requirements
- At least 10+ years of experience in an agency, financial services firm, and hyper-growth technology companies
- Experience with longitudinal studies, qualitative interviews, surveys, benchmarking, or data visualisation
- Understanding of product/market landscape
- Demonstrated ability for selecting the right mix of methods to research questions and business goals
- Excitement to invent new methods when the right method does not exist
- Ability to communicate complex concepts clearly and persuasively across different audiences and levels of the organisation
- Exceptional verbal and written English communication and presentation skills
Key Skills
- User research methods
- Qualitative interviews
- Surveys
- Benchmarking
- Data visualisation
- Product/market landscape understanding
- Method selection and invention
- Complex concept communication
- Verbal and written English communication and presentation skills
About Maker Lab
Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside our clients. Headquartered in Singapore, with offices in London and LA. Collaborating with culture brands like YouTube, Netflix, Amazon, and Google, we embed cross-functional teams of multidisciplinary marketing specialists into our clients’ ecosystems to help drive business growth and marketing efficiencies. Our solutions span various marketing services and have expanded to include marketing strategy and creative production for digital and content marketing, data analytics, CRM, as well as influencer engagement and social media management. Maker Lab is part of global independent marketing business Miroma Group, a group of industry leading marketing and communications agencies that provide services across the marketing mix for clients including; Adidas, Amazon, eBay, Netflix, Sony, Spotify, and YouTube.
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