Principal UX Researcher, Growth

Identify and conduct high-impact research on customer experiences that drive growth. Analyze customer behavior data and communicate insights to influence stakeholders across the organization.

Responsibilities

• Identify, design, and conduct high-impact research on customer experiences that drive growth across every touchpoint in a customer’s lifecycle.
• Analyze large datasets to identify patterns in customer behavior, particularly around activation, free-to-paid conversion, time-to-value, and early lifecycle retention.
• Partner directly with the Product Leadership Team as a trusted strategic advisor and voice of customer expert for key Growth workstreams.
• Guide and influence stakeholders across the organization by effectively communicating research insights and recommendations through written reports, presentations, data visualizations, and conversations.
• Mentor and advise fellow UX researchers through regular feedback sessions, work reviews, and collaborative projects.
• Collaborate with other researchers across HubSpot to raise the bar for research and align on best practices.

Requirements

• Extensive experience: 7+ years of experience in UX research.
• Deep mixed methods expertise: Expert knowledge of mixed research methods including survey science, questionnaire design, sampling techniques, and statistical analysis.
• Strong analytical skills: Ability to analyze large datasets, identify key insights, and draw meaningful conclusions.
• Excellent communication skills: A skilled communicator with the ability to translate complex research and data into compelling, clear, and concise narratives for both technical and non-technical audiences, including executive leadership.
• Executive presence: Track record of earning credibility with senior leadership through consistent delivery of actionable insights and serving as a trusted thought partner.
• Business acumen: Ability to understand and orient your work to align with and advance company-wide priorities.
• Strategic autonomy: Highly autonomous and proactive, with exceptional judgment in prioritizing research questions and demonstrated ability to operate independently while managing multiple projects simultaneously.
• Growth mindset: A passion for learning, feedback, and continuous improvement, with a demonstrated ability to adapt to new challenges and technologies.
• Collaborative spirit: A strong team player with excellent interpersonal and collaboration skills.
• Education: Master's degree or Ph.D. in a relevant field preferred.

Key Skills

• Growth domain expertise, including understanding of product usage and conversion metrics, freemium business models, product-led growth (PLG) strategies, and small business customer needs.