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"Design creates culture. Culture shapes values. Values determine the future."
— Robert L. Peters
Senior UX Researcher
Magna International • Lowell, United States of America 🇺🇸
As a Senior UX Researcher, you will lead mixed methods UX and consumer insights research across the product lifecycle. You will collaborate with product managers, engineers, and designers to align research with product strategy and promote user empathy across disciplines.
Responsibilities
- Lead mixed methods UX and consumer insights research across the product lifecycle, including generative, formative, and evaluative studies
- Design and execute qualitative research using interviews, ethnographic observation, concept testing, and usability studies
- Conduct quantitative research (e.g., surveys, segmentation, MaxDiff, conjoint analysis) to inform positioning, targeting, and prioritization
- Synthesize insights into compelling, actionable findings that influence product direction
- Shape our internal research ops: tools, templates, documentation, and ethical best practices
- Collaborate with product managers, engineers, & designers to align research with product strategy
- Promote user empathy and champion the voice of the customer across disciplines
- Participate in product strategy workshops, design sprints, and concept validation sessions
- Help define how research informs AI and robotics-based product behavior
- Perform other responsibilities as assigned
Requirements
- 5+ years of experience in UX, user research, or consumer insights—ideally with hardware and software products
- Strong skills in both qualitative and quantitative methods
- Experience with survey design, sampling strategy, and statistical techniques (e.g., cluster analysis, factor analysis)
- Proven ability to design lean, scrappy research in fast-moving, ambiguous environments
- Experience working on 0–1 products or entirely new product categories
- Comfort working with Figma
- Exceptional communication and storytelling skills; You know how to turn insight into action
- A collaborative, curious, and user-obsessed mindset
- Exposure to Agile workflows and working on product teams
- Experience using Jira and Confluence for collaboration
- Familiarity with Pendo for product analytics, in-app guidance, or NPS collection
- Experience or interest in working with AI-enhanced experiences or robotics is a plus
- Hands-on experience conducting research for hardware or integrated hardware-software products
Key Skills
- Strong skills in both qualitative and quantitative methods
- Experience with survey design, sampling strategy, and statistical techniques (e.g., cluster analysis, factor analysis)
- Proven ability to design lean, scrappy research in fast-moving, ambiguous environments
- Comfort working with Figma
- Exceptional communication and storytelling skills; You know how to turn insight into action
- A collaborative, curious, and user-obsessed mindset
About Magna International
We see a future where everyone can live and move without limitations. That’s why we are developing technologies, systems and concepts that make vehicles safer and cleaner, while serving our communities, the planet and, above all, people. Forward. For all. Our common shares trade on the Toronto Stock Exchange (MG) and the New York Stock Exchange (MGA). For further information about Magna, visit www.magna.com.
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