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"Design is thinking made visual."
— Saul Bass
Senior Product Designer
The Farmer's Dog • New York, United States of America 🇺🇸
Lead the design of early customer experiences to help potential customers discover and understand The Farmer’s Dog. Collaborate with cross-functional teams to improve conversion rates and drive sustainable customer growth.
Responsibilities
- Lead the design of early customer experiences, from first impression through decision-making, using service design principles
- Develop and communicate a clear point of view on what is being built and why, aligning teams around design strategy and customer goals
- Use customer psychology, storytelling, and systems thinking to create persuasive, emotionally resonant experiences across multiple touchpoints
- Prototype quickly to test, validate, and evolve ideas, gathering feedback through both qualitative and quantitative research
- Build scalable systems that account for edge cases, complexity, and business constraints while maintaining high craft, usability, and cohesion
- Collaborate closely with Conversion & Acquisition, engineering, brand, and content partners, advocating for design
- Contribute to and evolve the design system with a sharp eye for detail, identifying opportunities to refine, automate, and improve
- Mentor and support other designers by modeling strong design thinking, sharing feedback generously, and raising the bar for quality and consistency
- Bring structure to ambiguity by organizing workshops, creating alignment artifacts, and guiding projects through uncertainty
- Prioritize work that drives impact by helping prospective customers make confident decisions
Requirements
- 7+ years of experience designing customer-facing products, ideally in environments where education and conversion are key
- Systems and services thinking, designing cohesive journeys across channels and customer states
- Strategic thinking with exceptional craft, designing with precision at both conceptual and visual levels
- Deep understanding of customer behavior and psychology, creating persuasive, human-centered solutions
- Fluency in tools like Figma and experience with prototyping, research, testing, and analytics
- Proactive communication, thoughtful collaboration, and effective facilitation skills
- Mentoring and sharing thinking to help others grow and elevate the overall design culture
- Critical thinking about work processes and actively contributing to improving systems and design operations
- Love for dogs
Key Skills
- Figma
- Prototyping
- Research
- Testing
- Analytics
- Proactive communication
- Thoughtful collaboration
- Effective facilitation
- Mentoring
- Critical thinking about work processes
Benefits
- Dog-friendly office in Greenwich Village
- Market-competitive compensation and equity packages
- Comprehensive Healthcare, Dental, and Vision
- Company supported mental health benefits
- 12 week paid parental leave
- Competitive 401k plan with company match
- Flexible PTO
- Discounted fresh food for your pup
- Pet interrupting video calls is a feature
About The Farmer's Dog
The Farmer’s Dog was created by two dog lovers to radically improve the $100 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Brett Podolsky’s dog Jada suffered from severe stomach issues for the first two years of her life, before he tried home-cooking for her on the advice of a vet. Seemingly overnight, she was cured. Brett soon realized that the way pet food was being marketed was very different than the way it was made, so he teamed up with his friend, Jonathan Regev (and his dog, Buddy), to build the product they wished existed for their own dogs. Today, The Farmer’s Dog has served hundreds of millions of meals nationwide through its personalized plans, delivering fresh, healthy food to dogs and peace of mind to their humans. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. To date, The Farmer’s Dog has raised over $150M in
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