Senior UX Designer

The Senior UX Designer will lead the development of a customer-centered UX strategy and create experience maps and journey flows. They will collaborate with product and marketing teams to ensure seamless transitions and support junior designers on tactical projects.

Responsibilities

• Lead the development of a customer-centered UX strategy that connects product entry points with high-conversion paths
• Create experience maps, future-state journey flows, and system-wide interaction models
• Define vision artifacts that articulate long-term UX goals for the platform
• Redesign existing flows (e.g., onboarding, selection, document upload, signing, notarization) to reduce friction and increase clarity
• Collaborate with product and marketing teams to ensure seamless transitions between discovery, engagement, and purchase
• Align design language, component usage, and behavioral consistency across product lines
• Partner with design systems contributors to ensure patterns support cross-product journeys
• Support junior and mid-level designers on tactical BAU projects by guiding design rationale, prioritization, and consistency
• Ensure continuity of quality even in ongoing releases, while pushing long-term improvements
• Conduct and synthesize user research, usability testing, and conversion analysis to inform design decisions
• Identify pain points and opportunities that impact trust, understanding, and task completion

Requirements

• Post-secondary education in a Design related program
• 5+ years of experience in a User Experience (UX) Designer, Product Designer, Service Designer, User Interface (UI) Designer, or Web Designer role
• Ability to drive end-to-end product design, from discovery through to final delivery and iteration
• Strong familiarity with product and problem discovery & knowledge of B2C product design and optimizing self-serve customer funnels
• Strong product design skills with a portfolio showcasing user-centered design across complex applications
• Advanced understanding of accessibility, responsiveness, modularity, and cross-platform consistency
• Expert proficiency in tools like Figma, Sketch, Storybook, etc.
• Ability to lead workshops, influence stakeholders, and align design with business goals
• Familiarity with legal tech products or transactional systems (e.g., e-signature, document workflows, or verification) is an asset
• Working knowledge of AI prototyping tools, and AI driven products experiences (chatbots, copilots) is an asset

Key Skills

• Post-secondary education in a Design related program
• 5+ years of experience in a User Experience (UX) Designer, Product Designer, Service Designer, User Interface (UI) Designer, or Web Designer role
• Ability to drive end-to-end product design, from discovery through to final delivery and iteration
• Strong familiarity with product and problem discovery & knowledge of B2C product design and optimizing self-serve customer funnels
• Strong product design skills with a portfolio showcasing user-centered design across complex applications
• Advanced understanding of accessibility, responsiveness, modularity, and cross-platform consistency
• Expert proficiency in tools like Figma, Sketch, Storybook, etc.
• Ability to lead workshops, influence stakeholders, and align design with business goals
• Familiarity with legal tech products or transactional systems (e.g., e-signature, document workflows, or verification) is an asset
• Working knowledge of AI prototyping tools, and AI driven products experiences (chatbots, copilots) is an asset

Benefits

• Excellent total compensation package
• Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
• Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
• Three weeks paid vacation, plus bonus personal days
• Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
• Company share plan
• Free catered lunches for the entire office
• Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
• Casual work environment
• Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
• Free and easily accessible parking
• Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
• Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office