Principal Product Designer, HELOC

Principal Product Designer on Home Lending team at Upstart, shaping the end-to-end experience for HELOC product.

Responsibilities

• Shape the end-to-end experience for Upstart’s HELOC product
• Own the design strategy across acquisition, onboarding, qualification, pricing, and offer presentation
• Partner closely with Product, Engineering, Machine Learning, and Legal/Compliance
• Mentor other designers
• Lead design strategy and execution for the full HELOC application funnel
• Craft elegant, empowering experiences that simplify complex financial decisions
• Collaborate across PM, Engineering, ML, and Compliance to shape roadmap and execution
• Design across web, mobile, and email to ensure consistency and platform optimization
• Conduct research and usability testing to uncover insights and validate decisions
• Define scalable design patterns and systems to support future product expansion
• Balance clarity, empathy, and compliance in a high-trust product environment

Requirements

• 10+ years of experience designing consumer-facing digital products, ideally in fintech or high-stakes decision environments
• Strong portfolio showcasing intuitive UX, high design quality, and measurable business impact
• Experience leading design for complex, multi-step flows
• Mastery of interaction design, visual design, and systems thinking
• Strong collaboration with product, engineering, legal, and data partners
• Skilled in design rationale, facilitation, and navigating ambiguity
• Fluency with modern design and research tools (Figma, UserTesting, etc.)
• Proven ability to guide and mentor design talent across teams

Key Skills

• Consumer-facing digital product design
• Fintech or high-stakes decision environments
• Intuitive UX
• High design quality
• Measurable business impact
• Complex, multi-step flows
• Interaction design
• Visual design
• Systems thinking
• Collaboration with product, engineering, legal, and data partners
• Design rationale
• Facilitation
• Navigating ambiguity
• Modern design and research tools (Figma, UserTesting, etc.)
• Guiding and mentoring design talent
• Financial products involving qualification, lending, or regulatory compliance
• Experimentation, funnel optimization, and growth-oriented design
• Behavioral science, service design, or decision architecture
• Design systems
• Accessibility and inclusive design standards

Benefits

• Competitive Compensation (base + bonus & equity)
• Comprehensive medical, dental, and vision coverage with Health Savings Account contributions
• 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
• Employee Stock Purchase Plan (ESPP)
• Life and disability insurance
• Generous holiday, vacation, sick and safety leave
• Supportive parental, family care, and military leave programs
• Annual wellness, technology & ergonomic reimbursement programs
• Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups