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"The details are not the details. They make the design."
— Charles Eames
The Lead UI/UX Designer will drive user-centered design across digital experiences, defining the vision and executing it. Responsibilities include leading user research, optimizing design solutions, and collaborating with cross-functional teams to enhance customer engagement.
Responsibilities
- Define and own a rolling 12 month UX roadmap, aligned to Web/Ecommerce and company-wide OKRs.
- Lead user research and usability testing to identify friction points and inform design strategies.
- Use data-driven insights, A/B testing, and performance metrics to iterate and optimize design solutions.
- Analyze customer behavior across channels and touchpoints to propose improvements.
- Own the end-to-end design process—from discovery to deployment—across mobile and web applications.
- Establish governance for a scalable design system, ensuring a consistent visual and interaction language.
- Translate business goals and user needs into wireframes, high-fidelity mockups, and clickable prototypes that balance near-term UX KPIs with longer term vision.
- Map customer journeys and user flows that enhance onboarding, discovery, and product engagement.
- Partner with Marketing leads, Product Managers, and Engineers to align design direction with brand, conversion, and product goals.
- Champion the user across cross-functional teams and be a trusted design voice in strategic conversations.
- Communicate design concepts and decisions clearly, building consensus among cross-functional stakeholders and incorporating feedback with ease.
- Maintain a user-first mindset while balancing technical constraints and business needs.
- Deliver beautiful, intuitive, and highly functional interfaces that elevate the user experience.
- Stay on the pulse of UX/UI trends, emerging tech, and digital behavior to constantly push our design forward.
Requirements
- Bachelor’s degree in Interaction Design, HCI, Graphic Design, or a related field (or equivalent experience).
- 5+ years of experience in UI/UX design with a strong portfolio demonstrating strategic and hands-on work.
- Proven experience owning design direction and managing programs/teams across major digital initiatives—ideally within eCommerce or DTC.
- Expertise in Figma, Sketch, Adobe XD, or similar design/prototyping tools.
- Strong understanding of user-centered design, conversion principles, information architecture, and responsive/mobile-first frameworks.
- Experience with A/B testing, user research, and data-informed decision making.
- Clear, confident communicator with excellent collaboration skills and comfort presenting to senior audiences.
- Experience working closely with marketing and eCommerce teams (DTC brand-specific experience is a big plus).
Key Skills
- Bachelor’s degree in Interaction Design, HCI, Graphic Design, or a related field (or equivalent experience).
- 5+ years of experience in UI/UX design with a strong portfolio demonstrating strategic and hands-on work.
- Proven experience owning design direction and managing programs/teams across major digital initiatives—ideally within eCommerce or DTC.
- Expertise in Figma, Sketch, Adobe XD, or similar design/prototyping tools.
- Strong understanding of user-centered design, conversion principles, information architecture, and responsive/mobile-first frameworks.
- Experience with A/B testing, user research, and data-informed decision making.
- Clear, confident communicator with excellent collaboration skills and comfort presenting to senior audiences.
- Experience working closely with marketing and eCommerce teams (DTC brand-specific experience is a big plus).
Benefits
- Competitive salary based on experience and market.
- Generous benefits, 401k match, and PTO (even insurance for your fur babies!).
- Employee discounts on Cirkul products.
- New corporate office space with great amenities.
- Opportunity to work with a best in class team, in a hyper growth company, taking over the hydration industry.
- A culture that rewards results.
About Cirkul, Inc
At Cirkul, we are transforming the pillars of Modern CPG with a mission to make a healthier world by helping people enjoy drinking more water! And it all begins with a reusable product, end-to-end US-based manufacturing, and a digital-first model. In 2016 we identified the opportunity to develop an innovative beverage delivery system that would make it easier for the average consumer to drink more water. Our reusable water bottle features cartridge technology that makes drinking more water delicious, fun, and personalized! Our technology is also disrupting bottled drink distribution. We have saved over 250M plastic bottles since launching in 2018 and our cartridge technology dramatically reduces the shipping weight, volume, and plastics used by traditional bottled beverages. Here at Cirkul we are reinventing CPG, while building a business that is centered on consumer health, personal choice, and environmental sustainability. If taking care of yourself while taking care of the pl
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