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"The details are not the details. They make the design."
β Charles Eames
Graphic Designers develop and implement graphic design concepts for various marketing materials while adhering to brand standards. They collaborate with teams to ensure creative requests meet expectations and manage the production process for new products and packaging.
Responsibilities
- Collaborate with the brand and design teams to ensure creative requests exceed expectations by adhering to brand standards while reflecting current market trends
- Design work includes, but is not limited to advertising, new product/program development, packaging, signage, tradeshow materials, and literature
- Follow through on the production of new products and new product packaging
- Includes proofing, following QC procedures, and resolving issues as they arise with product vendors
- Maintain exceptional knowledge and understanding of internal brands, consumer base, competitors, trends, colors, and technology
- Communicate with team members to ensure the concept is within the approved brand guidelines
- Facilitate strong communication with the client to resolve issues promptly
- Support the ideation of brand and category philosophy, strategy, and growth
- Meet or beat deadline requirements
- Execute all other duties assigned to support the future growth and success of iLoveToCreate
Requirements
- 4-year college Degree in Graphic Design/Communication, Art or Advertising with studies in color theory, illustration, web design, and use of graphic applications.
- 5+ years experience in a graphic designer role (or the equivalent)
- Print design experience a must
- Experience in the creative industry is a plus
- Mac Computer Hardware
- Adobe Creative Suite (Photoshop, Illustrator)
- Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Google Drive (Docs, Sheets, Slides)
- RingCentral Digital Asset Management (DAM/Portfolio)
- FTP/Dropbox for file transfer
- Server file structure/maintenance
- Tools: Straight-edge/ruler, Corner-rounder, bull-nose punch, Exacto knife
- Equipment: EPSON large-format printer and Spray booth
Key Skills
- Maintain a strong understanding of graphic design fundamentals and a keen eye for visual details, including color theory, typography, proportion, scale, layout, and visual presentations
- Able to articulate (visual, oral, written, email) concepts and ideas so that the client clearly understands the design recommendations during formal and informal presentations
- Manage time and resources to meet and beat deadlines while maintaining clear communication with the team regarding project needs
- Possess expertise in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Google Suite, Microsoft Office, and Disk Tracker
- Work independently and with other Designers, Crafters, Copywriters, and Photographers to ensure project success
- Strong ability to process, manage and manipulate raw camera data and digital imagery for design and packaging use
- Able to convert artwork from working form to finalized, appropriate file formats for specific print purposes
- Ability to upload files to print & assemble proof materials
- Possess working knowledge of file transfer protocols for file upload to vendors' sites
- Love of color, a passion for design, and strict adherence to attention to detail
- Prioritize jobs and adapt quickly to changing priorities, working well under pressure and delivering excellent work under extremely tight deadlines
- Strongly motivated to achieve and excel in a team environment with excellent oral and written communication skills
About Paisley Crafts Llc
iLoveToCreate is the leader in do-it-yourself crafting for tie-dye, fabric paint, adhesives, and spray paint projects with brand names such as Tulip, Aleene's, ColorShot, Scribbles, and Puffy. iLoveToCreate products are available in big-box retailers such as Walmart and Target, craft retail chains such as Michaels, JOANN, Hobby Lobby, and online at Amazon.com and Walmart.com.
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